According to the company’s own graphs, Samsung’s latest foldable smartphones, the Galaxy Z Fold 5 and the Galaxy Z Flip 5, received over 100,000 pre-orders in just two days, setting a new record. But what is it about these products that makes them so popular, and how does Samsung intend to use its local production and innovation capabilities to meet the different needs of Indian consumers?
With each new product, our goal has always been to improve the consumer experience. Our foldable phones are lighter, brighter, and smaller this time, with the fastest chip ever in a folding smartphone.
These enhancements have piqued the interest of users yearning for large-screen smartphones. With its larger screen, the Flip series offers a unique experience. This one-of-a-kind service struck a chord with a certain group of customers, who quickly pre-booked 100,000 units in just 28 hours.
We created unique financing solutions, allowing a broader population to participate. With Samsung Finance+, for example, a phone that appears to be expensive can be made affordable through financing.
This strategy challenges the assumption that expensive products are out of reach for most people. On top of that, we provided excellent exchange value. For example, if you see the Galaxy J Series now, it should be five years old and worth Rs 1,000 to Rs 2,000, but we give it a Rs 8,000 rupee upgrade. This tactic contributed to our high number of pre-bookings.
We make the purchasing process simple and economical for our customers. We are the only brand that offers extensive upgrading choices. We have Samsung finance, Bajaj finance, credit card purchases, and everything else available to customers. Another consideration is after-sales service.
We now have the industry’s greatest service footprint. We have service vans in areas where there are no service centre, and we offer home pickup and delivery in the majority of towns.
Our dedication to local production is unwavering. In India, foldables are already being produced. We work closely with our R&D teams to develop features like Voice Focus that address local demands while being globally relevant. Our goal is to continue developing features that are special to India.
I think that August alone demonstrates how 1.5 lakh foldables have been pre-booked, and things are looking up. We believe that this Diwali will be especially bright for us.
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