How Animated Explainer Videos can Drive Website Traffic


If you browse anything on the web, shortly you will identify that you only get words, words, and far more words. As we go through the pages and pages of the information, this eventually makes our eyes over-burden with the letters and words. We all have heard that ‘one picture is worth than a thousand words’ in the same way a video is worth than writing 1.8 million words.

If you are selling your products or services through online channels, there is no doubt that your main objective is to entice potential customers and audience to visit your website or use your app, when you are promoting it.

Instead of writing long paragraphs, building animated explainer videos gives a contemplatively and profound meaningful visual story to the audience through the animated characters that captivate the audience’s attention and urge them to leverage the product or services of the company. 

Therefore, we have decided to tell you about the animated video explainer in a precise manner that will help you to drive website traffic and increase the sales of your business. So keep reading!

What is an animated explainer video?

A video animation that permits you to communicate with the viewer by the visual presentation. This video also helps in transference data in a more effective way not only with the audio but the video also. 

Animated video has the potential to provoke the audience and give them chance to learn more about your company on your website or app. As a result, it drives more traffic and generates more conversion. 

Animated explainer video demands are growing and also a vital element of the marketing to get more traffic and enhance the powerful audience the engagement. Therefore, it is a customer acquisition tool in the modern digital tool.

How animated explainer video drive traffic 

There is no doubt that animated videos have enhanced website traffic. Therefore, it is the right time when you should start creating an expensive video strategy that helps to drive more traffic. Here are some reasons for how it drives more traffic.

Search Engine Optimization

Using the rich keywords title for your video in its title and description will help to boost your reach on search engines and improve your rankings. Try to use video backlinks to rank your page. If your rankings are high you need to make sure that you get more web traffic. 


Suppose your video is available on another platform than your website like on an external site or social media channel, add a link to your website in the description. This basically develops visitors to visit your site. When a visitor loves what they see, they need an easy way to find you and links allow them to reach you.

Time on page

Using a video on your website can build the visitor time on your webpage. This will emphatically improve your search engine rankings and which will indirectly connect to accelerating your web traffic. 

Call To Action

When we build a video, there is a possibility that we can add a call to action button that especially asks the audience to click and go to your website. This will have a great impact on your website which drives more traffic.

Advantages of Animated Explainer Videos

  • Great ROI
  • Add more value to your business
  • Improve conversion rate
  • Accelerate search engine ranking
  • Potent attention catcher
  • Increase brand awareness

Final Thought

There is no doubt that an animated video explainer will be a potent way to improve the search engine ranking and visibility of your website and it ultimately drives the traffic to your website. If you want anything related to this animated video editor, feel free to ask we are always there for you.

Till then, stay safe, stay at home, wash your hands, and be happy

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