What is AMP and its Pros & Cons

What is AMP and its Pros & Cons-byappsinvo

Speed is a killer if the loading time is high, there are more chances your page will increase. We all are aware of the impacts of the loading speed of a website as a ranking factor in search engines and influential impact on the percentage of sales. Due to the global boom in the web market surfing through a mobile device, the AMP or Accelerated Mobile Pages gaining attention tremendously as compared to the beginnings. 

At the launch, AMP was firstly used by the News websites. The main reason why news websites use AMP for their website is that the pages of the website load faster than usual time and afterward, they figured out AMP is aiding their website to get rank on the search engines. But today, not only the news website in fact almost every website is using the AMP to make their website loading speed faster and it also helps SEO to rank the website on the search engine. Let’s know more about what is AMP & its pros and cons.

What is AMP?

AMP is also known as Accelerated Mobile Page, it is an open-source project that is promoted by Google & Twitter. It is specially designed to make the web and mobile pages fast. It is fundamentally an HTML page that indulges critical designs that help to make the website really fast and light to load, this will automatically boost the user experience. 

AMP allows the websites to feature them on the google search engine. This technology has been using to escalate the number of visitors to a particular page. These pages are shown by their lightning symbol accompanied by the AMP.


Mobile Optimization 

It is essential to optimize mobile sites so it can offer a high-quality experience to the users who visit the websites to fulfill the needs of today’s market it becomes imperative to inform about what actually works and what does not in order to build or update website based on it. The implementation of AMP delivers the probability of measuring weather the mobile page is generating the desired conversions or not. 

Improve ranking 

It is rational that building pages for a mobile standard AIDS your website to rank better on the Google SERP that are controlled by mobile ability. Apart from giving a better rank on the search engine and fast mobile loading speed, AMP will also make it easy to use and that will improve the performance of your entire site.

Speed improvement

In order to get a better ranking in SERPs, the users will love to use your website when the website performs better on mobile devices. If your mobile pages taking three to five seconds to load your page, your page will definitely have a positive impact on users’ participation and conversion.


CSS & JavaScript Restrictions

AMP allows the pages very little in terms of individuality and brand because the loading times suffer a lot when the designer’s user CSS and JavaScript. By reducing all kinds of visually attractive elements and plugins, mobile pages are accelerated but they sacrificed the style of the brand when they are visually simple.

Complex Implementation

The implementation process of the AMP is not so easy. The project guidelines, conflicting information, and consistent updating of the standard make this technology more complicated. Some CMS have some AMP integration tools available, they can conflict with the best SEO tools. AMP implementation is not so easy as we think.

Analytics is stripped Down

The most imperative thing you need to know that after implementing the AMP, your page will not remain as the original page. AMP comes under Google analytics and supports different tags, hence it becomes more complicated and time-consuming to collect all the tags and analyze the data. So for analytical tracking, you will have to use other resources and tools that mak take some time. 


For better user experience, you can use AMP to make your website fast, ranking on the search engine and mobile-friendly but on the other hand you can lose a lead generation, widgets, connected ads, etc. if you are not using AMP for your website, make sure your website is mobile-friendly. So we are hoping, after reading this article you get a crystal clear picture of whether you should use AMP for your website or not.

Till then, stay safe, stay at home, wash your hands, and be happy

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