Online Marketing Tactics for a Newly Launched App


If you think just launching your app in the market is the last thing, I must say you are wrong. 

Launching an app is just a beginning, you have to cover miles. Marketing always plays a crucial role to boost the marketing of anything.

There are more than 3 million apps are available at the app stores. If you don’t market your app in your audience no will get to know about your app.

Marketing of an app is the promotional blueprint for gaining exposure and downloads of the apps.

There is a huge cut-throat competition for the newly launched app. In this blog, we’ll help you and tell the tactics for online marketing of the newly launched app.

Tactics for Online Marketing of Newly Launched App

To attain your targeted goal, the marketing tactics are must to follow. In this opinion, the marketing tactics for a recently launched app rotates around the following tactics:

Competitor Analysis and Targeted Audience

Efficient marketing begins with getting your competitors and users. These two points are essential for your app marketing.

Each user has different usage and needs and killing patterns. You’ll need to mark these points in your marketing messages to achieve users.

Examining the opposition manifests you how users associate with apps like yours and their presumed reactions.

Early Marketing

App marketing is drudgery, so start it at the development phase. Recognition develops gradually and tops at the launch date, so choose your channels and platforms wisely and stay steady to raise interest.

App website

A website is the core of your pre-launch app marketing approach. You expand your web presence by displaying your app and hosting content to likely users in several ways


Blogging benefits you to update your burgeoning fan base and lure original users. Each post should thicken your brand view and speak to related concerns enclosing the app.

Handling keyword study with Google Keyword Planner aids you to improve your SEO rankings and write to what’s in demand.

Buzz with Social Media

Social media is wondrous for developing a strong community and creating hype around the app.

Pick some foremost social media platforms like Facebook, Insta, Linkedin, etc that prefers your targeted audience, then install a system for connecting with them and sharing content.

Beta Testing

Beta testers assist you to enhance your app feature and facilitate your pre- and post-launch app marketing tactics.

Testers give insight into your target audience, helping you select the right features. They can also become your biggest critics.

Asking for beta testers is itself exceptional and will raise your publicity. Since people want what they can’t have, showing that you’re nearby to launching will attract followers.


App store optimization is the final and crucial stage of your pre-launch app marketing strategy.

After all, this is a place where users determine whether to use or buy your app. 

You’ll need to optimize various key areas of your app store listing to get the most downloads.


App stores are crowded and to make your app on the top of the list and growing the user base. It is good to do pre-launch marketing. 

And these tactics mentioned above help you to create buzz and make a special place of your app in the app store.

For more updates, stay connected and keep reading


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