Push Notifications Strategy for iOS Mobile Apps


There are many users who use Apple devices but they do not know some points and features that remain unexplored. If you are an iOS user, you might have not explored some features that you missed. Do you turn on the notification of each app on your phone? 

In this high-tech and fast-paced world, we all love to stay updated, and why not. You must need to know that iOS has many features around push notifications and it is quite difficult to decide which one is suitable to use in the iOS app development

Notifications are a kind of alert that is used interchangeably several times. In technical terms, push notifications can take shape like notifications, sounds, badges, etc. On the other hand, the alert is a kind of text form of notification that appears in the notification center when the screen is lock and at the top of the screen when the screen is unlocked. 

Earlier, the alert only consists of the body field but apple brings changes in the alert and included the title and subtitle fields. These updates in the notification allow you to make a hierarchy of information that makes the alert more useful. So in this blog, let’s see how to make a push notification strategy for the iOS mobile apps.

Strategy of Push Notifications for iOS Mobile Apps

Custom Content addition

When we pressed alert for long, we can easily see that it users an in-build system content view. In this, you can easily see that body text, and attachment is displayed at full size. Apps will easily render an extension with the custom content so users can see more information that alerts can not provide. For instance, a weekly screen time push notification shows a thorough analysis through the graphs, stats, and top used. apps

Custom Actions

When a user clicks on the app and opened it through the notification meanwhile this time, the app gets a callback and an opportunity to respond. So make sure you deep-link to the notification’s content. If the content is already open, you should refresh it once again so you get more new information to view. It is also possible to add more actions to the notifications. 

Notification threads

In the iOS devices, by default all notification for the app into one thread in the notification center. This helps users to keep things in an organized way. But here users have the choice to build their own extra threads for notifications.

For instance, the messaging app makes a thread of each and every conversation. So instead of getting notification from each chat, you can categorize them by conversation. So users can enlarge each one to see every notification or clear the whole thread at once. 

Show notification when app is open

In the many apps and devices, it is by default that the user cannot see any alert or notification if the app is open. Here app developers can use their custom UI to offer a better solution that shows them regular system alerts it would have shown if the app was closed.

The good thing is that the user and the push notification have individual permission now. So when you can not display alter, play a sound, or add a badge without the user permission which might be fruitful when your app is open for delivering content in the backdrop. 


There are many apps that do not use the notification feature and this can lead your app to failure. There are a few apps that use this push notification strategy in a unique way as per their apps. Analyze the combination of features to discover the ideal mix and experience for your audience. 

Till then, stay safe, stay at home, wash your hands, and be happy

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