Many people think that developing and designing a user engaging app is the most challenging task but doing the marketing of the app is quite tough. There are many people who are actively looking for several mobile apps every single day.
All you need to learn and know about what is the right time and place. In a survey, it is shown that almost 12% of active smartphone users are always looking for unique mobile apps in the play store every day and more than 50% of active users look for the apps every week.
There are approx 6 million people who are actively looking for apps and come up with new keywords to search for the apps on the play store on a weekly and daily basis. Here is the trick that aces your app on the app store, App Store Optimization.
ASO is very much identical to the search engine optimization for web content, ASO is also known as the SEO for mobile apps. As per research, App store optimization is known to improve app downloads by nearly 1500% in less than a month. Through this blog, we will tell you the best ways that will increase your app downloads.
Ways to Boost Your App Downloads
App Name & Keywords
In a study, the reports showed that using the keywords in the app title can improve the ranking of your app on the app store. Both the apple store and play store use the algorithm to scan the app name for certain keywords when the user searches the app by using certain keywords.
Both the app stores give equal importance to the app that has names and keywords in the title. So there is no doubt that it is a good idea to add a couple of keywords to your app name. All you need to maintain a good balance between the keywords and branding.
App Title Length
As per the Google Play Store, the app title should be under 50 characters therefore you need to keep the app title short and simple. The simple app name, the easy for the users to find your app on the app store. If your app is already in the app store, try to maintain a simple and short app title.
On the other hand, the app store limited the app title should be under 30 characters. Therefore you need to make the best usage of these 30 characters with the right keywords your app can rank higher in listing.
App Keywords & Description
When it comes to writing a description for the Google play store app, you need to be extra cautious because google takes the keywords you use in your app description. So make sure you neatly incorporate the keywords in the app description.
Use sensible sentences instead of jumping directly to the keywords. Try to use the keywords in the first 2 to 3 lines of description that carry more weightage than in the rest of the description part.
App Screenshots
App screenshots play a vital role in improving the downloads of your app, how? In a study, it is shown that approx 60% of the smartphone users see your app screenshot not only to understand your app but also to experience your app. Therefore it becomes imperative to put the screenshot of your app in an order to convey the same story that you wanted to share with them.
So it is better to share more than 2-3 screenshots that are enticing and lucrative. Try to avoid such screenshots that users don’t want to seem like the welcome page, registration, etc.
App Promotional Text
This feature is only available for the latest version of the iOS and the iOS users only. You can add approx 170 characters in the promotional text field. But you need to remember that this field is not indeed for the keywords in the Apple app store search.
Conclusion
So this is all for today’s blog. If you also want to make your app rank higher on the app store to get more downloads, after reading this article you are going to say yes. These are the best ways for your app that help to improve the downloads and you will get some perspective on how to get the job done as pretty much simpler than the usual SEO. it needs the time and effort that will definitely improve your app ranking.
Till then, stay safe, stay at home, wash your hands, and be happy
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Toddles!!
