In the age of the technology world, we all are engulfed by smartphones, tablets, laptops, etc and we are used to getting the info we are looking for, at our fingertips. That boosts the demand for app development and there is no field that is remained untouched from mobile apps, the news world also. But people don’t know the investment in the news app is also a profitable investment. So let’s take a deep dive and know more which points make your investment in news app profitable.
Points that Make Your Investment in News App Profitable
So here are the top points that make your investment in the News app profitable for your business.
Mobile Apps Over Websites
In a study, it is shown that 87% of the users are now using smartphones loves to access the app rather than the website and the same reason also implies to the news apps and online magazine/e-newspaper as well. The reason behind why the users use the apps than websites is the app is more accessible, faster, and provide a better user experience.
Impressive User Interface
An interesting, unique, and easy to use features make the news app more preferable. The impressive user interface allows the users to make their search in a more organized way, save the article to read in the future and make some segment noticeable. By using the user appealing feature into your news app can help to promote your app. So if your new app has impressive UI, it will definitely deliver the amazing reading experience to the users.
News app has a high engagement rate as per to the other apps because a regular user of the news app opens the app and use it more frequently in a day. News app offers the users to use the app several times to save their favorites articles, read new stories, play quiz games, interesting facts, earn rewards and etc this helps to boost the engagement rate of the app.
To keep your app easy to use is imperative for making your app popular among the users because complex navigation of an app will make the user dissatisfied. The primary target of your app should be to deliver the exciting and fresh news to your users as per their preference. Also, try to classify each news as per their category so users can easily find the news related to a specific field. Also, give the users to add the news as their favorite.
Social Media Sharing
The magazine users are the most trustworthy users for the news app. But just limit your app only the magazine users will not expand your userbase. Here social media helps you to expand your users and it is the best place to do marketing & promoting your app. Social media is the best platform where you can do app branding that helps you to expand your business and connect with the new customer base. You can also allow your existing customer to share the news or article on social media.
Alike social media, a news app also delivers various audio and video content. Through the app, users will get the news about political debates, business analysis, documentaries, technology updates, and etc. through the magazine or e-newspaper, users will get the updates and content about the fashion and current news of the world.
Here you can go the extra mile for your users by providing the integration of virtual reality so the users can enjoy the whole story rather than just reading the article. VR feature helps the users to enjoy any sports championships, fashion shows, etc with the feeling of they were there.
Anytime & Anywhere
When the user has no internet connection, they have to wait for it to read their favorite article or news. So here the news app can provide the offline feature to their users that allow their users to download their favorite article or news and watch it anytime. With this offline feature, users will enjoy reading the news anytime and anywhere.
Users can access either the online or physical magazine based on the demand of the users. When the online magazine is accessible in the new News app, users can allow the push notifications to alert the users whenever there is some current news or new magazine is uploaded. It is not mandatory to enable this feature, it depends on the users. This feature is only to improve the reader base.
So it is proved that the investment in developing a new app will not only be fruitful but also stand out amongst all your opponents. Another aspect of a news app is the online magazine that lets you promote your mobile app. As a result, with the help of online magazine news app reaches to the new potential users and attracts more people from across the world. Therefore, developing a news app with the help of the latest technologies and agile methodologies for the two huge platforms i.e, Android, and iOS is not more obstacle for us.
Till then, stay safe, stay at home, wash your hands, and be happy
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