Basics of Search Engine Optimization

Basics of Search Engine Optimization-byappsinvo

In the digital marketing world, SEO is a term that is becoming more popular as compared to the other tools and terms. Before diving into the deep in this topic, let’s check some facts about this term. When users get to know about the internet and take advantage of it since the concept of search engine optimization is implemented. 

So on the other side, our users may get enough and sufficient information, whatever they want. There was a time when business owners were relying on the native techniques of marketing but later they realized the SEO is much bigger than they think and it makes the changes into their business. Anyone can do business but for SEO you need to understand and give some time to it. 

What is SEO?

SEO is a process of boosting or gaining the traffic on your website through organic search results on the search engines. It is like a game where you can’t end your race, also abide by some rules. SEO is similar to every search engine like Google, Bing, Yahoo, etc. therefore, SEO is completely based on the search engines. 

Is it Necessary?

According to research, there are 3.5 billion search users every day. This clearly shows that businesses should need to focus on your niche keywords that help them to keep them on top of the search engine. From here the importance of SEO is shown in the search engine started.

Procedure Steps

For doing SEO (Search Engine Optimization) you need to reply on 3 techniques and they are

  • Keyword Analysis
  • On-page optimization
  • Off-page Optimization 

The entire process of SEO depends upon these 3 steps and we’ll discuss the steps of the process of the SEO in our later blog post in brief. 

Manual Algorithm

Many search engines provide the right search results to their users or visitors. Therefore many search engines are using the algorithm which helps them to rank highly on the engines. So here are some common manual algorithm are


  • Panda
  • Penguin
  • Pigeon
  • Caffeine
  • Payday load
  • Humming bird
  • Page Layout algorithm

It is crucial for the SEO campaign to stick and keep track of the algorithm.


This is all about SEO, you need to take care of the above-mentioned points. If you have any kind of doubt regarding SEO, ask in the comment section.

Till then, stay safe, stay at home, wash your hands, and be happy

For more updates, stay connected and keep reading


  1. An outstanding share! I have just forwarded this onto a friend who has been conducting a little research on this. And he in fact ordered me lunch simply because I stumbled upon it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanks for spending some time to talk about this topic here on your web site.


Please enter your comment!
Please enter your name here