According to three people familiar with the situation, Yaccarino, who took over as CEO on June 5, plans to launch full-screen, sound-on video advertising that will be shown to users scrolling through Twitter’s new short-video stream.
Reported to the Financial Times (FT), Twitter’s new CEO, Linda Yaccarino, is working on a variety of steps to entice advertisers who deserted the platform under Elon Musk’s ownership, including establishing a video advertisements business, pursuing more celebrities, and increasing personnel.
the information contained in the story, she is in talks with Alphabet-owned Google about a larger deal that would include advertising and access to some of Twitter’s data.
In response to the publication, Twitter also intends to consolidate several contracts with tech companies such as Amazon.com, Salesforce, and IBM into a single larger agreement.
Twitter did not immediately react to a request for comment on the allegation from Reuters.
Reuters reported earlier this month that Twitter intends to focus on video, creative, and commerce partnerships to expand its economy outside digital advertising.
After Musk’s acquisition of Twitter in October, the social media company experienced months of turmoil, including hundreds of layoffs, criticism about lax content moderation, and an exodus of many sponsors who did not want their ads to appear next to bad content.
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