A massive, luminous X symbolises the San Francisco spot where Elon Musk says he intends to keep his company, X, formerly known as Twitter. However, local officials and several people are dissatisfied with the way it looks.
On Friday, the corporation erected a “X” emblem on the top of its Market Street headquarters, much to the annoyance of neighbours who complained about the obtrusive lights and San Francisco’s Department of Building Inspection, which claimed it is examining the construction.
The move came after Musk, the enigmatic billionaire who bought the company in October for $44 billion (roughly Rs. 3,61,998 crore), announced the newly named firm would stay in San Francisco despite what he called the city’s recent doom spiral, in which one company after another left or was forced to leave.
Musk, who also serves as CEO of Tesla, plans to relocate the company’s headquarters from California to Texas in 2021. Keeping X in San Francisco could be a good omen for a city that has battled to recover from the pandemic’s tourism and financial losses.
Its downtown area is suffering from employment losses in the technology industry, the exit of big retailers, and decreased tourism. Traffic has decreased as more people work from home, but high-profile crime and homelessness have harmed the city’s reputation.
Though others abandon you, beautiful San Francisco, we will always be your buddy, Musk said.
However, not everyone in San Francisco is eager for Musk’s acquaintance. Locals captured video of the big X blazing, pulsing, and strobing throughout the weekend, with some criticising its obtrusive lighting.
Meanwhile, San Francisco’s Department of Building Inspection began an investigation against the project, claiming it may have violated permitting laws.
In a written report, a BID inspector stated that the company personnel denied BID authorities trying to inspect the logo roof access twice. The inspector noted that one representative stated that the sign was only temporary.
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