Reasons for Mobile App Failure And How to Avoid Them


Less than 1% of millions of mobile apps are said to be successful. The mobile app failure is beyond a bug or error than can be rectified.

Moreover, there are some sets of errors or mistakes that are more likely the reasons for mobile app failure.

After getting aware of reasons for mobile app failure doesn’t mean your mobile app will not get affected by the failure.

But these can help you to proceed wisely if you see any nasty sign of app failure.

Top Reasons for Mobile App Failure

Lack of Research

Several areas of mobile app development need research and if research is not done properly, it may lead to app failure. 

Research is the first thing that every developer must do. Investigate the market through MVP.

And search for users who will be curious about what you have to offer. Try to use iterative development as it is designed to avoid mobile app failures.

Lack of Marketing Strategy

How will your audience know about your app if you don’t do its marketing?

Following a proper marketing strategy is imperative as it helps your targeted audience to be informed about your app. 

Your marketing policies will lure them to the interesting features you are rendering in the mobile app

Poor User Interface

Most apps get rejected because of its poor user interface and this leads to app failure.

If the user interface is not satisfying for the user, they will uninstall it within no time.

If users find it difficult to perform or operating tasks on the mobile app, it will be tuff to allure more users and this leads to app failure.

Takes too much time to Load

Users don’t like to wait more than 1 minute or a maximum of 2 minutes in studies it is shown.

The more the user waits, the more he loses patience. It disappoints the users if it takes more time to load than usual and has to fill lots of registration forms.

Apps full of errors

Only one crash is enough to make users offend. Users don’t like the application that is full of bugs.

Once your existing users started giving negative feedback, you’ll find it difficult to allure new ones and this may lead to app failure.

 How to Avoid Them

Do Research

You must consider this point if you want to build a mobile app and want it to achieve success.

Before starting app development, first, do market research and learn more about the audience this helps you to know the requirement of its customers.

This market research will help you in developing the app as per the user expectation.

Test Thoroughly before deployment

It is very important to make sure that your application will run smoothly under different circumstances via testing.

Testing the app in an entirely negative environment is very mandatory for any app.

Testing through various software is also plausible with the setting of some configurations and operating some programs.

Use Feedbacks

Use the feedback that you get from your users. Analyze the feedbacks and perform the action on it.

And just accept it as a fact that there will be negative feedback also nut you’ll have to learn from it and take it to make your app even better.

Give New Updates before it fades

The most important part of any app is its new and updated versions which endorsed by the app store.

Giving regular updates and upgrades at regular intervals may keep app utility intact and attract users to use it more down the line.


These points can be implicitly involved during the complete lifecycle of mobile application development. 

This can boost downloads for your application on the app store and if not that it can keep up with the market parameters to maintain monetization.

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