Why Mobile App must be Optimized for the App Store


Today I was trying to download a photo editing app, I was wondered to see that there are thousands or perhaps millions of photo editing apps on the app store.

And here is the question strike in the mind how do I know which one should I download?

Today, with over 2 million apps and its publishers are facing one of the biggest issues of getting their app discovered.

It is very imperative to understand the various methods of your app marketing if you are in the mobile app domain.

Today in this blog we’ll discuss the very important technique App store optimization aka ASO.

What is ASO

App Store Optimization (ASO) is the process of increasing the visibility of your app within a mobile app store either in the Apple App Store or Google Play store.

The higher the rank of an app in the app store, the more visible it is.

The basic law of ASO is to boost the traffic on your app’s page. This means you have to influence people to actually click on your app once they find it.

And for this, you need to find the keywords that your users could use to find your application. This is the fundamental requirement of the ASO.

You can do so by optimizing by the logo, App Name, Screenshots, Title, and App Rating. 

Why ASO is Important?

There are almost 2.7 million apps in the App store and 3.3 million apps in the Google Play store.

It is very likely that your app is going to facing tough and cut-throat competition.

The aim of the ASO is to escalate the number of users and downloads. So, the first step to maximize your download is to get your app found by the right customers.

To know how to promote your organic growth, you first have to learn how people are finding and searching apps.

How Users Find & Download Mobile Apps?

People are mostly seeking precise apps in the leading app stores like Apple App Store and Google Play Store. 

According to a study, 47% of iOS apps are identified through the app store search. 

And on Google Play Store, 53% of downloads are triggered by the search. Apparently, the app store search is the most typical approach to finding new apps.

The ranking position of an app directly proportional to the number of downloads. 

The higher your app ranks, the more appropriate it appears to users. The apps of Higher ranking get more downloads since users usually don’t scroll all search results. 

Therefore, ASO will be turned into your secret weapon and will give long term results if you learn about ASO and investing time into it.

Benefits of ASO

As you now many users search apps by searching in the app store. Now you must realize that app store optimization is a must to make your app right in front of the users.

Here are some benefits points of ASO:

  • It improves the visibility and standout within the Apps stores
  • It is not enough to found your app, it is more important to find the relevant users for your app.
  • A good ASO strategy is to improve the bonafide downloads and installs of the applications.
  • ASO can help you to take the app globally by providing the app in many other languages.

This is all for today. In the next blogs, we will post Ways to Optimize your app. So,

For more updates, stay connected and keep reading


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