Many apps are found by the users by searching them directly in the app stores using particular keywords.
The procedure of App store optimization (ASO) for mobile apps is exactly similar to search engine optimization (SEO) for websites but there is a major difference between them.
As soon as the user visits the website at that point SEO job is done but in ASO once the user visits the app page you need to convince him/her to download the app.
App store optimization is a technique in the digital marketing world that aids not only to boost traffic on the app page but also convince the users to download the app.
There are not any techniques and algorithms to get the guaranteed results but there are some tips and tricks that really work.
Today in this blog, we’ll see some tricks and tips to get fruitful outcomes of the ASO.
Right Keywords & Category
Having a list of right keywords is imperative whether your app is in the development phase or live on the app stores.
To raise the rankings of the app, it will be great if you use the keywords that the users actually used for searching the apps.
If you don’t use the right category for your app, the right keywords won’t work effectively.
It is not so wise thing to choose many categories and sub-categories.
The best way to find your target audience and help users to find what the application is for is to choose a suitable category for your mobile applications.
App Title or Name
Before finalizing your app name, go for the keyword that you think your targeted users will use to search your app.
Using relevant keywords in the title of the app will help you to attain high ranking in the app store.
You can also try some new names or titles for your app but as the app getting discovered by the more users changing your app name will leave your users difficult to find your app.
Try new names and titles in the starting but when you see a significant increase in your app downloads then it is good to stick that name.
App Description & Icon
App description and icon are the things that compel users to download the app.
To use the right keywords in the app description is important because when users check the app description it is important to tell them this is the app that they are looking for.
Visual appealing Icons are no doubt are the thing that makes users visit the app page once.
In the visual asset, visual appealing screenshots and short videos of your app definitely help you in the optimization of your app.
In screenshots, you need to show some features and graphics of the app, it helps to allure the users.
You can also make a short video or teaser of your app it will help users to get the all info of the app in just a few seconds.
Competitor analysis will definitely help you to get a better understanding of the competition.
Analyze your competitors’ titles, description, icon, and visual assets and find what is making them rank
You don’t need to copy them you just to analyze them and make your own strategy to make our app rank higher.
Users Ratings & Reviews
Another important factor of app optimization is app ratings and reviews. The app store considers good rank and positive reviews because apps having good ranking and reviews stand on the top.
It is one of the key validation and helps in the app quality and ranking.
We’re living in a time where people are highly depending on software, tools, and applications.
But with millions of apps and tools available for download, the competition is getting higher day-by-day.
And it’s not enough that you have a great invention, to optimize it is also important.
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