Elon Musk’s microblogging platform X has been testing long-form videos for some time, and the company is reportedly about to launch a dedicated app for smart TVs. Initially, the app will be available on televisions running Fire OS (Amazon) and Tizen OS (Samsung), with the company planning to expand to other popular platforms such as Google TV OS and Apple tvOS.
The upcoming X app, set to launch soon, aims to replicate YouTube’s user-friendly features, making it accessible to all. Initially, it will be compatible with Amazon Fire OS and Samsung Tizen OS, with plans to expand to Google TV OS and Apple tvOS soon.
Introducing X’s Newest Feature: Articles for Premium+ Users.
Elon Musk, the driving force behind X, confirmed the upcoming launch, demonstrating the company’s commitment to diversifying content delivery. By providing a dedicated TV app, X hopes to improve user experience and simplify access to its growing library of long-form videos.
Musk hinted at incorporating Apple AirPlay functionality to allow seamless streaming of X content to larger screens, which would be appealing to viewers looking for versatility.
This move is consistent with Musk’s overall vision for X, which has evolved significantly since its acquisition of Twitter. X, marketed as the “everything” app, now includes native audio and video calling capabilities, establishing itself as a multifaceted digital hub.
YouTube is currently one of the world’s most popular free video streaming platforms, with Elon Musk positioning X as an alternative. Musk has also stated that users can use the Apple AirPlay feature to stream videos from the platform to a large screen. With a dedicated app, users will be able to consume platform content more intuitively.
Furthermore, reports indicate that X is developing payment features, which could enable smooth transactions within the app. This holistic approach demonstrates Musk’s ability to create interconnected platforms that transcend traditional boundaries.
Aside from video streaming, X has introduced a number of innovative features, including support for long-form content, post editing, verified account badges, and access to the Grok generative AI model—a perk for premium subscribers.
Speaking of subscriptions, X provides an ad-free experience with exclusive features for Rs 1,300 per month when subscribed from a desktop, demonstrating Musk’s commitment to long-term monetization.
As the digital landscape changes, Elon Musk’s X aims to challenge the status quo by offering a compelling alternative to platforms such as YouTube. With its upcoming TV app, X is poised to change the way people consume digital content, cementing Musk’s legacy as a technological pioneer.
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