Meta Opens AI Model to Commercial use, Throwing Nascent Market Into Flux

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Meta opens AI model to commercial use, throwing nascent market into flux
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Meta announced the commercial release of its open-source artificial intelligence model Llama on Tuesday, providing start-ups and other enterprises with a powerful free alternative to pricy proprietary models supplied by OpenAI and Google.

The new Llama 2 model will be provided by Microsoft via its Azure cloud service and will run on the Windows operating system.

The next version of the model, dubbed Llama 2, will be supplied by Microsoft via its Azure cloud service and will run on the Windows operating system, according to Meta, who referred to Microsoft as “our preferred partner” for the release.

According to the blog post and a second Facebook post by Meta CEO Mark Zuckerberg, the model, which Meta previously supplied solely to select academics for research reasons, will now be accessible for direct download as well as through Amazon Web Services, Hugging Face, and other providers.

Open source drives innovation because it allows many more developers to build with new technology,” Zuckerberg wrote. “I believe that making the ecosystem more open would enable more progress.

Making a model as sophisticated as Llama widely available and free for businesses to build on threatens to upend the early dominance established in the nascent market for generative AI software by players like OpenAI, which Microsoft supports and whose models it already offers to business customers via Azure.

While the new Llama has been trained on 40% more data than its predecessor and has received more than 1 million human annotations to improve the quality of its outputs, Zuckerberg said that the previous Llama was already competitive with models that power OpenAI’s ChatGPT and Google’s Bard chatbot.

Over 80% of projects at Replit, a platform for software developers, use OpenAI models, according to Amjad Masad, chief executive of Replit. “Commercial Llama could change the picture,” he said.

According to Masad, any incremental increase in open-source models is reducing the market share of closed-source models since they can be run more cheaply and with less dependency.

The announcement comes on the heels of Alphabet’s Google and Amazon’s promises to offer a variety of AI models to commercial clients.

Amazon, for example, is promoting access to Claude, AI from the high-profile firm Anthropic, in addition to its own Titan model family. Google, too, has stated that it intends to make Claude and other models available to its cloud users.

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