Meta Testing a New Feature That Automatically Shares Facebook Content to Threads

February 22, 2024

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Meta is testing the ability to automatically share Facebook posts on Threads, just as Instagram users can automatically share their content on Facebook and vice versa.

Meta is testing a new feature that allows users to share content on Facebook and Threads at the same time. This is similar to Instagram’s existing cross-posting feature, which allows you to share posts from the platform on Facebook and vice versa.

According to TechCrunch, a Meta representative recently confirmed that the company is testing the ability to share Facebook content to Threads, but the feature appears to be limited to iOS devices at the moment.

A Threads user with the handle @whimchic also stated that her post was automatically published to both the Instagram and Facebook accounts associated with her profile, but there was no indication that the content was cross-posted.

While it may be convenient for creators to avoid posting the same thing on Threads, Instagram, and Facebook, it may be inconvenient for users who prefer to keep their social media profiles separate. For Meta, it may result in increased Thread engagement and content posting on the platform.

Meta has previously tested the ability to share content across its various social media platforms. In November of last year, the tech titan introduced a new feature that automatically shared content posted on Threads to other Meta-owned social media platforms. Following user backlash, Meta added an option that allowed users to disable automatic sharing by default.

However, it is unclear whether the cross-posting feature will be made available to all users in the coming days, so you may have to wait a while before you can cross-post across Meta’s social media platforms. Aside from cross-posting, Threads is reportedly testing a new ‘Write with AI’ writing assistant that will assist users in drafting their posts.

Earlier this month, Meta CEO Mark Zuckerberg stated that Threads has more than 130 million active users, compared to X’s 550 million active users, a figure Elon Musk revealed in September 2023.